The E-commerce Experience
The user experience is never more of a priority than when it comes to e-commerce websites. Online shopping needs to be easy, convenient and enjoyable. Our
approach is customer-centred or user-centered for any E-commerce site, whether Business-to-Business or Business-to-Consumer. From the product catalogue to the
shopping cart and payment system, our focus is on making the e-commerce (buying or selling of goods and services on the web) experience an effortless and
Great e-commerce sites have one thing in common: a simple user interface. Finding the product you're looking for needs to be an easy and pleasurable
experience, which promotes the user making that all-important purchase. We pride ourselves on creating e-commerce websites that make sense to the user
from a design and usability perspective.
As with our other services, with an e-commerce website design we take a multi-disciplinary approach. With e-commerce sites, priority needs to be shared between
the visual experience (design) and the functional experience (development). Research has proven the need for well-designed retail space to improve shopper
experience, boost brand perception and thereby drive sales - and these principles also apply to e-commerce.
Our design partners approach the design as if creating a shop front, balancing the need for users to easily find what they're looking for with a visual appeal to
encourage them to browse further. Our developer's focus on creating e-commerce features that make the experience easy and convenient which is the whole reason to
shop online in the first place.
we are well experienced in developing include:
- Product Catalogue Management Systems that are simple to keep up to date
- Java or flash banners and new or featured product displays
- Shopping Cart and order processing
- Payment Gateway integration
- Search filters of varying complexity and refinement
- Sales tracking features
- Product review or rating features
- Online booking systems with calendar display
As with web design and development, we keep abreast with global trends in e-Retailing and shopping, thereby ensuring that any e-commerce site built is up-to-date,
standard and current for maximum shopping enjoyment. High-end consumer features and aesthetic qualities can be integrated for a superb online shopping experience.
Depending on the client needs and understanding, we can engage in planning and specification of the user shopping experience and engagement in order to maximize
the ROI of the e-commerce website.
E-commerce Implementation and Testing
With every e-commerce project we will allow the client to test the system extensively on our staging servers. We can look at issues such as ease-of-use and
simplicity, gauging and refining the features of the website to fine-tune the e-commerce experience.
Our e-commerce content management systems are simple and easy to operate, making training time effective and allowing the client to easily delegate day-to-day
management of the site content to members of staff.
E-commerce Management and Maintenance
Our e-commerce websites are built with the objective of allowing the client to undertake most of the day-to-day management themselves. However, we do undertake
maintenance contracts for clients who require more specialized assistance, e.g.: constant feature management; monthly design services around specials or
promotions, in some cases aligning e-commerce promotions with offline or print promotions; integration with social media or our SEO services.